Behavioural campaigns reduce energy consumption by 5-10 %
We help our clients with the planning and implementation of behavioural campaigns in the workplace. A behavioural campaign is a fun and easy way of saving energy and reducing CO2 emissions in the workplace. Reducing the electricity bill by 5-10 % is not unrealistic and these savings can be delivered with little or no investment.
A behavioural campaign is about stripping out unnecessary consumption by turning off equipment that is not being used. The campaign focus can be electricity and heating, but it can also include areas such as transport, food and procurement. Behavioural campaigns should not be judgemental, and preferably should include humour and self-irony.
We have developed campaign materials and have helped to achieve considerable savings by implementing many behavioural campaigns at workplaces, schools and daycare institutions, commercial kitchens, hospitals, laboratories, workshops and production workplaces.
Some of the things we do include:
- defining targets and the criteria for a successful campaign;
- finding the right messages and activities that can motivate staff to change their behaviour;
- drawing up campaign proposals, time plans and budgets;
- preparing the campaign material;
- identifying the technical focus areas in the behavioural campaign;
- organising and implementing the campaign;
- publicizing the results in DKK, kWh and CO2;
- taking responsibility for the internal communication of the campaign; for example, by using the intranet, e-news, magazines and posters; and
- ensuring that the campaign is promoted as widely as possible to the relevant target groups; for example, local residents and politicians. This can be done using the web, Facebook, apps, in the press and in publications, etc.
For more information, contact:
Lise-Lotte Schmidt-Kallesøe, firstname.lastname@example.org and +45 31 75 17 44