
PA and PR
PA and PR can maximise the value of your sustainability and ESG work. Get help with strategic stakeholder engagement that benefits both the world and the company.
PA and PR add value to sustainability and ESG work
Public Affairs (PA) and Public Relations (PR) can maximise the value of your work with climate, environmental, social initiatives. Often a combination of PA and PR gives the best results. We offer help with both.
PA: Strategic stakeholder engagement advances your goals
Public Affairs typically takes place outside the public sphere and is about creating value through stakeholder management. When you work strategically with your stakeholders, you can – most often together with them – achieve much greater support, endorsement and commitment to your activities.
We help you with your stakeholder work so that you are as successful as possible. For example, you can get help with mapping, assessing and planning efforts, messages and approaches.
If you need facilitation of processes with stakeholders as well as follow-up, secretarial services, board management, we also have extensive experience with that. We also have special experience in citizen engagement.
PR: Good stories strengthen business
Press and public relations take place in the public sphere and are used to highlight the stories that strengthen your business. We ensure that your messages are disseminated through the right channels and reach the right ears – whether it is the general public, potential B2B customers, investors or a fourth group altogether.
Press work on green transition can be a difficult discipline, and we draw on decades of experience. It is both about avoiding accusations of greenwashing, but also about avoiding wasted PR and press opportunities in the form of greenhushing.
To get the good stories out on a solid professional basis, we draw on the house's many technical experts in sustainability as needed.
How we help you through the process
Deliveries for PA and PR
PA
- Stakeholder mapping
- Stakeholder work plan: Efforts, messages and goals
- Stakeholder management: Execution of stakeholder work plan
PR
- PR strategy and plan
- Content: Press stories, SoMe posts, etc.
- Media management: Press and SoMe