Knowledge about sustainability communication
Climate communication with the DIVE model
The DIVE model aims to help companies and organizations achieve effective climate communication and marketing without accusations of greenwashing. DIVE is built on 4 pillars: Data, Insight, Tools and Effect.
Avoid adorning yourself with borrowed feathers.
More and more companies are branding themselves with climate in their communication and marketing. This has led to a growing number of cases of companies cheating on the scale and decorating themselves with green feathers. We have therefore developed a new model called DIVE, which is intended to help customers with credible and effective climate communication without accusations of greenwashing.
DIVE is built on 4 pillars:
Data
Insight
Tool
Effect
Marianne Hartz Thomas, Viegand Maagøe
“There is huge potential in climate communication. But no one wants to be exposed as a climate fraud on the front page. That is why credibility is so important. We have developed the DIVE model, which anchors climate communication in data. At the same time, it effectively promotes communication goals by using the latest insights into consumer behavior and climate.”
CO2 emissions are calculated in scope 1, 2 and 3.
